Off to Big D this morning. Have a Rolex to pick up that my AD ((authorized dealer) secured for me. When he gets one, I usually buy it. Reason is they sell for more used than new, because you just can’t get them new, unless you have a connection. 0PQVSGraeople wait years to “get the call” that their watch is in and available to purchase, but for me, it never takes more than 90 days, no matter what I want, usually less. I’ve never been hurt financially on a Rolex. They’re the master at creating a desirable brand through strict, limited allocation by only allowing sales of new watches at authorized AD’s. Luckily, I have a really good relationship with my dealer that took me years to develop.
While in town I have a couple other stops before heading up the hill. I don’t much like going to Denver anymore these days, but sometimes it’s necessary to get things not available outside the big city.
Good day yesterday. Found out we have our first million-dollar brand at a chain in Texas. This is a huge deal as it now elevates us into a whole different level at the chain. Next year this brand should do $3 to $5 million dollars in just Texas. Then the goal is to scale it nationwide and if I can do that, I’ll sell the brand for $50 to $100 million or more. Of course, a lot has to go right for that to happen, but getting to $1 million in one account is the toughest hurdle and is proof of concept meaning the brand works and has legs or sustaining power. The challenge for me now, is to produce enough of the product to meet demand, which takes a lot of cash. By midafternoon, with only one phone call to one of our partners, who co-owns the brand with us, we had $300K wired to us within minutes. Fingers crossed, this could be the one, and we have three others in the hopper doing well in other chains, on the cusp of blowing up as well.
Lori and Ty are both working today. I have calls for most of my drive down and up and should be back by 1 or so. Nice weather up here all week. Time to hit the road, have a great day, be safe and God Bless.